Imagine a foot. No, not like that. Weirdo. The unit of measurement.
Now imagine a molten, gooey, Subway cookie that long.
Can’t fathom that? No need. Its real.
Unprecedented times call for unprecedented treats. This isn’t your stepmom’s cookie. This is the Subway Footlong Cookie. This is the treat for the modern brain.
This is Cookiemaxxing.
LAUNCH VIDEO
Launchmaxxing.
PRE-ROLL
Because one snack simply isn’t enough anymore.
OOH
Bringing the gospel of maxxing to maximal spaces.
DIGITAL
Taking digital banner ads to new dimensions.
STUNT
To express this headline, Subway is taking over…the subway. This one runs between two stations.
ACTIVATION / PARTNERSHIP
Pop-upmaxxing.
SOCIAL
Crowdsourcing insane cookie drops.
TikTok users collaborate to cookiemaxx as one.
Subway’s IG page gets a new look.
GAMING
Drop into a food fight with Fortnite x Subway.
Made with Will Karr, Ali Rowenna, Rob Stoffel, Aaron Maza, and Troup Wood.